Jordanian printer invests in REVO

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Jordanian printer Digital Labels has invested in the REVO Digital Flexo project by purchasing a Nuova Gidue REVO M5 Excellence machine. 

The press purchased by Digital Labels is a Nuova Gidue M5 Excellence combined with the REVO method. REVO Digital Flexo is a project involving eight companies from across the flexo industry promoting a new manufacturing method to ‘digitize’ the flexographic process, so making it consistent and cost-effective. This includes AVT, DuPont, Apex, Esko, Nuova Gidue, UPM Raflatac, Flint Group and Adare Group.

The project utilizes new software, hardware, UV flexo inks, digital plates, new generation anilox rollers, standardized substrates and digital automation on-press exclusively provided by the project’s supplier members.

Led by Amer Sabha (pictured, left with Nuova Gidue vice-president of marketing Cristina Toffolo), Digital Labels is a Jordanian company based in Amman specialized in the production of self-adhesive labels and flexible packaging for the food, beverage and automotive markets. Its press portfolio includes a number of Nuova Gidue presses.

Cristina Toffolo, Nuova Gidue vice-president of marketing, added: ‘The REVO revolutionary project will involve the most innovative and future-oriented companies in the international overview of the flexo industry. We were sure that DIgital Labels would be amongst the first to test the new M5 Excellence combined with the new REVO method.’

Sabha said: ‘Our mission is to constantly provide the highest level of service with the most impressive designs and most useful features in a timely and cost effective manner. Color matching for a converter is the greatest problem, in real life production.

‘REVO will allow us to achieve repeatable and predictable PMS shades. The Nuova Gidue digitally automated press makes the rest in terms of fast turn-around.’